Digital Marketing Vs Traditional Marketing

Digital Marketing Vs. Traditional Marketing: Which One Is Better

Business entities always think about which marketing they should adopt. And yes of course they should think about it. The huge  money which you are going to invest in advertising and promotion for the growth of the business is of utmost importance. To know about the term uses of newspapers and magazines for marketing is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercial both on TV and radio. On the other side of the coin when a business entity invests on building a website and promote the brand name through different social media platforms such as youtube, facebook, twitter etc. This kind of strategy is called as Digital Marketing. The generation in which we are living ,a huge part of the population does transaction online while another chunk don’t even know yet how to use internet. So the traditional marketing vs digital marketing decision becomes more difficult.

Traditional marketing

Traditional marketing really attracts the paths that marketers can grab the attention of all potential buyers. Traditional marketers tend to focus on placing control of advertisement where they know buyers will be looking – sending mailings, making broadcasts, and other marketing techniques. There are few ways, other than sign ups for hard-copy newsletters, for marketers to really know if their traditional marketing strategies are effective. Marketers also used to do campaigns , take surveys , research on market demand, sampling which all are forms of traditional marketing.

Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

  • Television.
  • Newspaper.
  • Radio.
  • Flyers and billboards by the roads and highways.
  • Ads in related weekly magazines.

Digital marketing

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Why digital marketing is more important?

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Today sources for research are also available. It means people have search engines like Google , enquiry online portal and enquiry through call like which provides the contact details and location of the shop or whatever you want. So that public is getting more rational now a days. They can easily get enquired by seating at home only and get the relevant information.

Three keys to digital marketing success
  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.

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