When someone opens your emails, they don’t actually click through because your emails up getting lost in the inbox clutter or worse, in the spam folder. If your email newsletters hurting your business then these email marketing tips will help you a lot.
Follow email marketing rules
Need to go responsive email design templates
More than half of all email opened on mobile devices, so responsive email design templates resize text and images according to the screen where they’re displayed. Your email newsletter is going to look like a part of your brand, so you can include your logo. It will help recipients recognize you and it also boost your business.
The Fonts you choose should be under control
When seeking email newsletter design inspiration, typography is a thing to pay attention. The font that you choose will play a very important role on how your newsletter’s perceived. There are a couple of fonts witch help you to create a great newsletter.
Choose attractive images
Image can help readers to keep their attention focused on the right area and can connect with the content of your email. So, please choose attractive images that are crisp and clear.
Use the color to set the mood
It is an important aspect of any email newsletter design because it helps with brand recognition; it is aesthetically pleasing and can influence purchases. You can use colour to set the mood.
Your text should be short
If you want to make your copy more attractive, you have to lead with a great headline and only 10% of your content should be promotional, with other 90% should be educational. Also do share your best content.
It is important to make them Scannable
It is important to make them scannable because even with short emails, recipients may not read all of them. You can place the content in sections. It will make clear that where the most important pieces of content are.
Don’t neglect email Accessibility
Millions of people worldwide have visual and hearing impairments, and other disabilities, so we can’t neglect email accessibility. It is a legal requirement in many places, so it is very important to make sure that people with disabilities can easily access your communication.
Nail the call to action (CTA) Design
A well-design CTA is visible and actionable. It may appear in different formats, say as a link and a button. Call to action (CTA) will be included multiple times in an email, most likely three.
Include plane text in an HTML email
When you create a plain text HTML email you can be flexible with design and make your link look pretty. You can also easily track email click stats.
You should test your email
First off all send a test email and minimize your browser window to see how it looks. It is a best way to test your email newsletter.
Hope above few email marketing tips will help your business.
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