Many successful business owners are always looking to expand their customer base and grow their business. If a business wants to survive, it needs to generate sales leads in the first instance because leads generation spans across various touch point for many business. This determines how far and to what extent a business shall expand. It plays an important role in the flourishing of any business in the market.
The life blood of sales teams is termed as sales lead. This provides you hope to win a future for your product or service. It can be either a company or product.
It is very helpful when it comes to setting the platform for the sales lead.
How to get more sales leads
Following are few suggestions on where and how to find new customers and expand the business:
- Co-marketing and cross –promotions
This is a very effective method when it comes to developing new audience base. The developing companies/ brands take help from the famous and developed brands by advertisements and promotions. Sometimes they collaborate and collectively take initiatives to expand and build the customer base.
- Useful content
Content can be a great source of the web-traffic. Try to add video, images and infographics to increase share and engagement. This will engage the audience and maintain their interests.
- Give an event presentation
This is the best lead generator to give a presentation and follow it with customized letters, emails or calls to individuals. It immediately gives you a name and face recognition and is found to actually separate you from the numbers of other service provider or vendors trying to get noticed.
- Traffic from Linkedin
Using Linkedin generates the highest visitor to lead conversation rate, it is almost three times higher than twitter and facebook. Therefore, this shall be preferred above all.
- PPC and SEO
PPC and SEO are the most effective way found to generate the leads. Because when companies need IT services, they use Google for IT companies and it is then when PPC and SEO come to the rescue.
- Customer review
Customer’s reviews are an organization’s best friend. It helps them to meet the public demand and hence stay updated and refreshed.
- Automation of marketing
You can collect the information of your prospective customers through an application named drip and turn them into genuine leads an auto pilot.
- Use of Quora
It is a question answer base social networking site. If you answer their questions, they will spot your profile and check out your website. This is very effective when it comes to doubt clearance of any sort.
- Writing comment on blogs
It can be helpful in getting your name out there and eventually generating leads. Be helpful and generous with your comments. Innovative and factual answers gain more attention.
- Email marketing
You need to take into the account of subject line, coincise, incorporate social media, embed image, integrate a call to action button for developing while developing email marketing content to generate leads. This shall help to build the base and hence connect further.