Lead strategy, Lead Generation is the initiation of consumer interest or an enquiry into products or services of a business. Leads can be created for purposes such as e-newsletter list acquisition, listing buildings or for sales leads. Leads may come from various sources or activities like lead maybe generated digitally via the internet, through phone calls, through ads, through events or even personal referrals.
Leads: This is usually the contact information or information of a customer who is interested in a specific service or product. There are two types of leads in leads generation market,
Sales Lead: This is generated based on criteria such as income, age, household income, etc. These are generally followed through phone calls by the sales force.
Marketing Lead: These are brand specific leads generated for a specific and unique advertiser offers. As transparency is a necessary requisite for generating marketing leads, these campaigns can be optimized by mapping leads to their sources.
Social Media Marketing
Social media is used by organizations and individuals to generate leads or gain business opportunities. Through social networks, potential customers have been able to research and learn about the products and services. Many social media websites like Facebook, Instagram, Pinterest, Youtube, Twitter and Linkedin are used by companies to market their products or service. Most social media platforms have a built-in data analytics tool that helps the companies to track the progress, success and engagement of an advertisement or campaigns, this is one of the effective lead strategy.
Email is key component of every marketing campaign to generate leads. Information about your business events or sending out new piece of content or promoting a new product or whether it is staying in touch with your customers, emails will be one of the main forms of communication. By putting the content in front of new prospects, you can find people who might not be looking for you.
Creating blogs can be a fantastic place for your organization to create trust with your buyers. Making sure that your blog is search engine optimized will be key, as reader might stumble upon your blog from all over the web. Through your blogs the readers might become potential customer and sign up for a demo or contact you for some more information. Keeping the readership up and making sure that the blog become a gateway to new customer conversation is dependent on product and service provided by you.
Creating a content that is SEO friendly will become key aspect to generating leads as creating high quality content with high value is very important. Search engine equates high value content quality with high quality website; this in-turn will bring more traffic to your webpage and generate more leads into your services and products. This is most important platform in the lead strategy.