Email marketing in recent times has evolved as an effective way for small business proprietors to reach existing clients, Small business email marketing helps to identify potential leads, and convert those leads into new clients. And there are enumerable options when it comes to email marketing platforms.
Small business email marketing
I would be listing out few e-mail marketing platforms which have the potential to build your client base.
1. AWeber – Provides 150 templates and an array of powerful, simple to utilize email marketing tools. Other noteworthy features are:
Ability to customize
You are a given a free hand to customize templates and sign up forms in line with your brand and you are not forced to carry their brand name as many others do.
Manage lists with ease
Procure, maintain, and send to specified list of subscribers. Hassle-free list management.
Track how each email you send or an email campaign as a whole performs and modify your style of marketing accordingly.
Utilize the tools given to ensure more messages delivered to your subscribers. No more delays.
2. Campaigner – A simple to create email which offers you with as huge as 1,200 possible email variations. Isn’t it huge? Indeed, it is. Other salient features are:
No more misses
Track who is receiving, opening and visiting the links in your emails.
Customize as you wish
Choose from different criteria like newsletters, industries like real estate, and themes tailor made for special and festive occasions.
Organize your clutter
Encompass your lists in Campaigner, and automatically manage opt-ins and opt-outs with no difficulty.
Get your messages delivered almost every time ignoring one or two as 97% of Campaigner emails bypass spam filters with ease and reach your clients inbox.
3. Constant Contact – Constant contact out plays all its competitors as it includes free personal training and support through mobile, email, chat, and in person. Isn’t this a much-needed boost for someone who is completely new to e-mail marketing. Other features worth mentioning are:
Free to customize
Select a customizable template of your choice and editing it even more easier it just takes a click.
Improve and store your subscriber lists in a secure, permission-based setting. Compromise of client’s privacy is a nightmare for any business and constant contact makes sure the safety of your consumer data.
Social media integration
Promote your campaigns on social media sites such as Facebook and Twitter and observe their performance over a period of time. In a time where everyone is immersed in the virtual world it’s the best way to grab their attention and that’s what constant contact exactly does for you.
They use anti-spam filters to make sure that your campaigns get delivered to desired clients without getting caught in any hurdle in between.
4. Mail Chimp – A tool that was created with a vision to grow alongside with your business. Simple yet powerful. In recent times there has been an upsurge in the number of Mail Chimp users thanks to the free plan it provides which many of its competitors don’t. Few notable features of Mail Chimp:
Customize with ease
Pick a pre-designed template of your choice, or design your own email newsletter from scratch. You are not forced to stick around the templates they have in their site.
With the advent of Email Beamer shoot out your campaigns from any email app or smartphone, without the need of logging in to MailChimp account.
A/B Split Testing
Fine-tune your campaigns by testing various subject lines and messages. Send your subscribers only the best.
Take the help of Facebook to weave connections, add followers, and spread the word out about your newsletter. Increase the potential reach of your business with the help of largest social media which boasts with a user base of more than our country’s population.
Hope this information will help in choosing small business email marketing platform.