Uses of Email Marketing
Uses of Email Marketing (digital marketing perspective) Email marketing in comparison to other forms of digital marketing is considered cheap. There is no print or postage costs and no fees paid in exchange for exposure on certain magazines or television channel. It is also a rapid way of communication a message to existing or potential customers. It usually involves using mails to send advertisements, request business or solicit sales or donations. It is a way of building loyalty, trust and creating brand awareness. It has a wide reach that can expand globally and in a short period of time allows the recipient to immediately act on message.
It is easy to create and doesn’t necessarily require a huge team or high technical knowledge in order to make it. The most successful campaigns utilize simple plain text emails, acknowledging that content is king here. Most of the email services have large library of pr-designed email templates to choose from. It is can be accessed from all platforms.
Businesses and organizations that send a large number of emails can use an email service provider to gather information about the behavior of the recipients like click-through rates, open rates, bounce rates, and conversations. The insights provided by the response of the consumer can help build the business and businesses and organizations to understand the consumer behavior. Emails help business develop and maintain a relationship with a customer over time that hopefully increases sales and develops customer loyalty.
Emails provide a cost effective method to test different marketing contents like visual, creative, marketing copy and multimedia assets. The information gathered by these test will provide marketing strategy for upcoming campaigns on print and digital platform. With the use of emails the advertisers can reach substantial numbers of email subscribers who have opted to receive the emails.
Particular groups of customers can be targeted or even individuals. By gathering information about the consumer’s interest, businesses and organizations can target them by offering those offers or discounts especially for them on the products that they require, this helps in improving sales and the trust with the consumer. With emails you have the ability to control exactly sees an email by dividing your contacts based on their lead status, location or any other data.
Newsletters can be sent by emails to your email list that you have developed by increased subscription or for potential new consumers. Use email newsletters to provide your subscribers with timely, expected, and helpful updates from your organization. The advantage of email over social media is that prospects and customers are more likely to see an email than social media post. Through mails people can click on links and follow your organization and can become a potential customer.
With click of a forward button customers can share your deals with other potential customers like friends and family, who might become a loyal customer based on your brand. Therefore, your brand gains more exposure and credibility. Customers can read your mails at a time when it best suits them and it is less intrusive compared to telephone marketing. These are few uses of email in digital marketing perspective.